01. Academies — Sales Academy

Build a commercial force that truly makes a difference.

Sales is about conversations that create real value. The 2xcl Sales Academy helps your team sell with sharpness, courage and humanity in a world of AI, automation and constant change.

Programmes

Sales Fundamentals

Why

Sales is no longer about pushing products — it's about building trust, solving real problems, and creating lasting connections. Many starting professionals struggle with confidence, resistance handling, and knowing how to steer conversations toward value. This program builds a strong foundation, making sales practical, human, and even fun.

Best for

  • Entry-level sales professionals
  • Entrepreneurs building their own client base
  • Customer-facing employees with commercial responsibilities

Program setup

  • 6 dynamic group sessions
  • Guided by experienced commercial trainers
  • Personal reflection sheets and commercial toolkits
  • Interactive format with roleplays, exercises and peer feedback
Session overview

Tailor your pitch for executives and tech experts. Adopt a value-first mindset to navigate complex deals.

→ Outcome: Speak your customer's language and spark lasting, meaningful dialogues that drive loyalty.

Uncover hidden challenges using proven questioning techniques. Reveal emotional drivers and strategic goals.

→ Outcome: Position yourself as a trusted partner, uncovering needs that turn prospects into advocates.

Leverage psychology like reciprocity and social proof. Collaborate on solutions to overcome hesitations.

→ Outcome: Close deals ethically while strengthening relationships for repeat business.

Master buyer psychology and non-verbal cues. Stay calm and clear-headed in high-stakes moments.

→ Outcome: Influence beyond words and perform at your peak under pressure.

Co-build tailored proposals blending logic and emotion. Address objections with poise.

→ Outcome: Boost win rates with personalized strategies that shorten sales cycles.

Simulate real deals to expand accounts and spot opportunities. Apply skills to your own pipeline.

→ Outcome: Walk away with actionable plans to grow revenue and foster loyal clients.

Ready to elevate your sales game?

Book a Spot