Trusted by leading brandsSALES
academy
Enhancing sales strategies and overall performance.
- Sales Fundamentals
- Negotiations
- Advanced Value Creation
Human in
Business
We are training consultants with a European presence, highly skilled in creating motion and awakening organisations, teams and people to discover brave new ways of redesigning their way of working.
"Working with 2XCL is amazing. They are very strong on the sales process, tools and tactics. Even better on social skills and working with our teams. Great people to work with. I would definitely recommend them if you want to energize and upskill your team(s)!" -
Pieter Paul van Oerle
Contact us Today,
Awaken your Teams Tomorrow
Trusted by leading brands
Our Story
At 2xcl, we put the human element at the heart of business.
We help people, teams and organizations excel by igniting purpose, (e)motion, and ownership, transforming teams into the most powerful driver of long-term success.
We strengthen culture, elevate engagement, and turn human behavior into measurable business impact. In a world of accelerating technology, rising complexity, and increasing disconnection, many organizations struggle to balance performance with purpose - and that’s where we step in.
Our Core Principles
Brave Excellence: We challenge with honesty and deliver with quality. We speak truth, even when uncomfortable, because clarity drives progress. Our work is sharp, practical, and built for real-world application.
Co-Created Ownership: Growth becomes real when people shape it themselves. We design with, not for, our clients. We foster active participation, shared responsibility, and meaningful involvement to make change last.
Energizing Care: We create learning experiences that feel human, motivating, and safe. We focus on connection, trust, and psychological safety. Real development requires curiosity, play, support, and room for mistakes.
We are not just a training company.
We are your strategic partner in developing conscious leaders, empowered teams and purposeful growth.
How we work
ACADEMIES
Creating value through human connection.
What We Offer
- Business Development
- Team Growth
- Leadership Enhancement
SALES
TEAM
academy
Cultivating growth mindset and effective communication.
- SLAM!
- High Performing Teams
- Hybrid Teams
LEADERSHIP
academy
Strengthening management and sales leadership capabilities.
- Lead with impact
- Senior Leadership
- Conscious Leadership
Design your own program
Combine modules from our Business, Team and Leadership Academies to build a tailored learning journey that matches your strategy, culture and teams.
Choose your Academy Focus
Select modules from Business, Team, or Leadership.
Select programs and modules
Mix and match to create your custom journey.
Book a consultation
Co-design your program with our experts.
Let's talk about your team
Request a free consultationAwaken your teams. Excel your people.
We are not just a training company. We are your strategic partner in developing conscious leaders, empowered teams and purposeful growth.
Why 2xcl
HumanCentered
We prioritize emotional intelligence and human connections in all programs, helping teams harness AI and change without losing the personal touch that drives true value and loyalty.
BehaviourChange
Our focus on behavior change, ownership, and practical toolkits ensures long-term impact, turning one-time training into enduring habits that boost performance and engagement.
Brave& Caring
Programs are built with you, aligning to your unique culture and goals through collaborative design, making every session relevant, hands-on, and immediately applicable.
TailoredCo-creation
Delivering honest, challenging insights in a supportive environment, whilst fostering psychological safety, energy, and growth. We empower individuals and teams to lead with confidence and integrity.
European Presence
Work with us in over 12 countries
Frequently
Asked Questions
What makes 2XCL different from other training providers?
2XCL stands out by placing the human element at the core of business development. Unlike traditional programs focused solely on skills, our academies emphasize purpose, emotional connection, and sustainable growth through values like bravery, co-creation, and care. We deliver hands-on, action-oriented learning that integrates AI and modern challenges while fostering long-term behavioral change.
Who are the 2XCL programs designed for?
Our programs cater to a wide range: entry-level sales professionals, experienced account managers, new managers, senior leaders, and entire teams in organizations seeking transformation. Whether you're in sales, team collaboration, or leadership roles, our academies are tailored for growth-minded individuals and companies aiming for future-fit, emotionally intelligent performance.
How long do the programs typically last?
Most programs consist of 6 sessions, each lasting 4 hours, spaced 2-6 weeks apart for practical application and reflection. Some, like Conscious Leadership, are immersive (2 x 2 days). We focus on blended learning journeys that allow participants to build habits over time, ensuring results endure beyond the sessions.
Are the programs available online or in-person?
Flexibility is key—programs can be delivered in-person, online, or hybrid formats. For example, Lead with Impact offers both in-person and online options, while Conscious Leadership is immersive and offsite. We adapt to your organization's needs, including hybrid teams facing remote collaboration challenges.
What kind of results can we expect from 2XCL programs?
Participants gain confidence, clarity, and tools for real-world impact, such as closing more deals with integrity, building high-performing teams, or leading through complexity. Organizations see sustainable changes like increased engagement, better performance, and cultures of ownership, with long-term benefits in revenue growth and employee retention.
Can we customize a program for our specific needs?
Absolutely—our co-creation value means we tailor programs to align with your business goals, culture, and challenges. You can combine elements from Business, Team, and Leadership Academies or design something unique. Start with our "Design your own program" CTA to discuss customization.
How do you incorporate modern challenges like AI and hybrid work?
We address these head-on: Sales Academy programs teach harnessing AI without losing human connection, Team Academy focuses on hybrid collaboration and self-managed structures, and Leadership Academy builds resilience for uncertainty. Our approach ensures teams are future-ready, adaptive, and human-centered.
What support is provided after the Academy ends?
Growth doesn't stop at the final session. We provide toolkits, reflection sheets, and ongoing resources for ownership and accountability. Participants build habits for sustained results, and we offer follow-up consultations to track progress and refine applications in your daily operations.
Whenever Luuk tells me "let me turn it around", I know I need to pay attention because he's going to give me new insights which keep me thinking for a while after!
Both as classroom trainer as well as personal coach, Luuk puts a great deal of effort and passion in his work.
He finds the perfect balance between listening, reflecting, and challenging his conversational partner.
He takes a human-centered approach and he manages to connect the topics at hand to the vast knowledge he has in different tools and methodologies. This way, coaching with Luuk is not just a conversation; he gives triggers new insights and gives the right amount of 'push' to make you (re)think about situations and how to approach them.